Whether you’ve been established for 10 years, or you’re just starting out, a clear marketing strategy can help you to understand your customers and your competitors, and to plan promotional activities that will target precisely the people you want to sell your jewelry to.
Take a look at how to create a marketing plan that will help you elevate your small jewelry business to the next level.
SET SOME SIMPLE MARKETING GOALS
Do you want to increase sales by 30% or increase email subscribers to 500? Whatever your goals are, make sure they are specific and measurable. That way, you’ll be able to look back and see exactly what you have achieved.
IDENTIFY YOUR COMPETITORS
One of the best ways to come up with successful jewelry marketing strategies is to see what your closest competitors are up to. Search online for local jewelry makers, or look up those you already know about. Note down everything they are doing. Think about what makes you different to your competitors. Then consider your price points and whether what you are charging is about right in comparison.
GET TO KNOW YOUR TARGET AUDIENCE
There are many benefits to understanding more about your customers:
– You can focus on making products that will appeal to them.
– You will find it easier to work out where to find them & market to them.
– It will be easier to come up with jewelry marketing ideas that will appeal to them.
Not only this, but when writing to your customers perhaps via email, your writing feel more personable and more effective.
MARKETING STRATEGIES – ONLINE
When you’re wondering how to build a marketing plan for your online business, the first thing to think about is where, online, you can find the audience. Now create a promotional plan for how to get the word out about your jewelry to the people who are most likely to want to buy it.
Place your store ad on Local Classified portal – ADSCT that will make your ad visible to thousands of people living around you.
MARKETING IDEAS – OFFLINE
When working on real-world jewelry marketing strategies, the principle should be the same. Perhaps you could resolve to attend local craft fairs, particularly around Christmas and key gift-giving times. You might want to create eye-catching business cards or small leaflets to hand out at craft fairs, networking or other events you attend. There are loads of great marketing strategies for small businesses in the jewelry trade – get brainstorming and you’ll be surprised what you come up with.
MONITOR YOUR RESULTS
It’s important to remember to revisit your jewelry marketing plans and goals, and to track your progress to see how you are getting on. By looking at what’s gone well, and what didn’t quite work out the way you hoped, you will be able to learn continually and keep moving forward. In turn, this will help you revise and refresh your strategy for next year.
Whatever you do, don’t try to do everything at once. Marketing strategies for small businesses work best if they are simple, enjoyable and laser-focused on their target audience’s wants and needs.